The Rufino underpass showing RCBC's Moving Lives Forward mural design
Aiming to make Makati's underpasses more pedestrian-friendly, Rizal Commercial Banking Corporation (RCBC) has partnered with the Makati Commercial Estate Association (MACEA) and Ayala Land, Inc. (ALI) to adopt the Ayala Avenue/V.A. Rufino underpass and exhibit its Moving Lives Forwardmural design.
The underpass ceiling art mural has been designed to showcase to pedestrians RCBC's community enhancement projects through its various financial products and services, corporate social responsibility programs, and social empowerment ventures leaning toward uplifting its customers' lives.
This includes the Earth Care-tree planting drive, Green ATM project, goat-livelihood donation program, micro financing services, among many others.
With over hundreds of pedestrians and commuters passing the underpass every day, RCBC through the art mural sponsorship project, intends to increase public awareness on the importance of ecological balance leading to a country's economic development.