Why RCBC Credit Cards Are the Choice of Affluent Filipinos
Affluent Filipinos are increasingly redefining what it means to spend wisely. Take credit cards, for example. Today, it’s no longer just a tool for payments. It’s now a financial companion that aligns with their ambitions, lifestyle, and standards of convenience.
At the forefront of this evolution is RCBC Credit Cards, one of the fastest-growing credit card portfolios in the Philippines. The bank’s exceptional growth reflects not only strong financial performance but also a clear understanding of how discerning consumers want to live, spend, and manage their finances.
A Milestone Growth Story
RCBC has the fourth largest credit card portfolio in the country, a position strengthened by its performance in early 2025. By March, receivables had climbed to P116.98 billion, up from P81.27 billion a year earlier. That 44% jump puts the bank well ahead of the market, where the industry average growth stood at 29% according to the Credit Card Association of the Philippines.
The figures are more than a sign of rapid expansion. They point to a bank that has managed to combine strategy with foresight, responding to shifts in consumer behaviour while keeping an eye on long-term innovation. For clients who value stability and forward thinking, this track record reinforces RCBC’s reputation as a financial partner that grows with its customers.
A Growing Community of Cardholders
RCBC has seen steady momentum in its credit card business, with 1.326 million cards now active as of the first quarter of 2025. That figure represents a 22% lift from last year. It suggests a growing number of Filipinos with rising incomes are choosing RCBC for both routine payments and bigger lifestyle expenses.
Arniel Vincent B. Ong, President of RCBC Credit Cards, explained that the bank has emphasised flexibility and convenience, whether through installment programs, exclusive privileges, or digital solutions that make financial management less of a burden as costs continue to climb.
For affluent millennials, this means having a credit card that keeps pace with their choices, whether that is funding travel, supporting investments, or making premium purchases, without getting in the way of financial control.
Why High-Net-Worth Individuals Are Choosing RCBC
1. Smart Flexibility for Lifestyle Purchases
RCBC cardholders are empowered with flexibility through zero-percent installment options and on-demand Unli-0% and Unli Installment plans. For high-value purchases, such as a luxury timepiece, a business-class flight, or cutting-edge electronics, this allows cardholders to pay on their own terms while maintaining liquidity.
2. Broad-Based Spending Growth
RCBC cardholders are spending across categories that reflect both necessity and aspiration. In 2024, issuing billings grew 41%, rising from P139 billion in 2023 to P196 billion in 2024.
Spending was led by service providers, financial institutions, and travel, alongside essentials such as groceries, dining, apparel, electronics, and healthcare. This broad-based growth illustrates how RCBC cards are essential for everyday transactions while also enabling lifestyle indulgences.
3. Digital-First Experience
Affluent millennials seek convenience and control. Because of RCBC's digital-first strategy, cardholders can easily use features that make managing their finances easier, such as tracking their spending, breaking up purchases into installments, or taking advantage of special offers.
Aligning with Today’s Aspirational Lifestyle
For this generation of high-achievers, financial products are judged not only on practicality but also on how they support a lifestyle of choice, convenience, and privilege.
RCBC Credit Cards are built with this in mind:
• Travel freedom: Effortlessly book airfare and hotels with exclusive deals, then spread costs over flexible payment plans.
• Dining privileges: Enjoy curated dining benefits at leading restaurants, because everyday experiences should feel rewarding.
• Smart shopping: Whether upgrading gadgets or refreshing a wardrobe, purchases come with installment flexibility that preserves cash flow.
• Everyday efficiency: Even essential spending such as groceries and healthcare earns value, turning routine transactions into opportunities.
These features speak directly to those who seek a balance of financial discipline and lifestyle satisfaction.
Confidence in Consumer Spending
RCBC’s growth also reveals something larger about the Philippine economy: a consumer base that is increasingly confident and empowered. Even in the face of inflation, cardholders continue to transact across both essentials and discretionary categories.
This resilience mirrors the financial outlook of affluent millennials and HNWIs: pragmatic about costs, yet unwilling to compromise on the quality of their lifestyle. In this context, RCBC becomes a partner in navigating modern financial realities.
Elevate Your Everyday with RCBC Credit Cards
Currently ranked as the fifth largest bank in the Philippines, RCBC is committed to expanding its credit card footprint through innovation and customer experience. The trajectory is clear: growth will be driven not only by numbers but also by the ability to create meaningful value for cardholders who demand more from their financial partners.
Get access to a platform that grows with you. Whether it’s managing day-to-day essentials, planning a global adventure, or making strategic luxury purchases, RCBC provides the flexibility and confidence to live life without compromise.
Explore RCBC Credit Cards today.
